IKEA Field Trip

Tuesday (5/1/07) we will be having class at IKEA at 6:30. We will meet at the hot dog stand near the checkout. We will spend some time going through the store (about an hour) and then we will spend some time talking about the experience. Please bring a pen and paper so you can take notes about how the store is designed, how the signs are designed and how people uses the store. Think about what the intended experience is supposed to be and how well it seems to be working for customers. By and large, are the people in the store using it the way you believe the designer intended them to? You will record what you think in your journal. What seems to be working... I would like you to offer any critiques you may have of the experience.